According to analyst firm InfoTrends /CAP Ventures, the worldwide camera phone market is expected to surpass 860 million units in 2009.
"Camera phone owners are looking for better image quality before they will begin to take more pictures, and they primarily measure image quality by megapixels."
"We believe the development cycle for camera phones has accelerated to answer growing consumer demand, and many handset manufacturers will skip over two megapixel designs in favor of three megapixels. Sophisticated image processing solutions like Nethra—s will resolve camera phone image quality shortcomings such as exposure, focus and image stabilization."
- Jill Aldort, senior consultant at InfoTrend
Market Overview
Nethra Imaging's core technology is image/video processing algorithms which can be used in markets including mobile handset cameras, digital still cameras and video cameras. Primarily focusing on cell phones, Nethra is bringing image processing system-on-chips to mobile handset cameras with design implementations in camera modules and main system boards. The technology allows handset OEMS to develop phones to deliver crisp, vivid still images and high definition video without sacrificing real time performance benefits.
Market

